Trilogy Marketing

The definition of marketing trilogy are:
[1] Customer Management
[2] Product Management
[3] Brand management
In 2009, Dell applied this concept through the three basic marketing principles above, namely:
[1] The management of customer based on community-oriented
[2]-based product management co-creation with the community
[3] The management-oriented brand character protrusion of Dell’s customer focus to the community.
Three basic concepts are applied in [...]