Marketing Evolution, from the Transaction to Collaboration

Just like other sectors, the world is experiencing the evolution of marketing. “In the 1950s marketing transaction type, 1980 and relationship marketing in 2000 until now marketing collaboration,” said Philip Kotler at Marketing Seminar in Turbelent Times Kempinski Hotel Ballroom in Jakarta, Wednesday (27 / 5).

Marketing transactions that occurred in 1950-an has a feature many companies involved in the transaction in the stock market, as the most valuable. Second, passive buyers. They were targeted with multiple-bid offers. Third, the company created the concept of value for consumers. “Next, interactions elicit customers needs and solicit feedback,” said Philip.

While the characteristic relationship marketing among other things, first, the relationship antarkonsumen apply to long-term. Second, the market is a place where a lot of value shown. Third, the form of a portfolio of relationships will be processed. Fourth, try to attract, develop and maintain the benefit of consumers. Fifth, the consumer and learn and learn to adjust with the consumer desire.

And how the world face marketing since 2000 until now? This is shown with the first face gathering place as the market values that agreed with a lot of dialogue. Second, to create experiences together. Third, binding consumers to create a unique value. And finally, a dialogue with lonsumen and active community. Source : Kompas.com

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