Here’s how Rupert Murdoch looking for sources of money

Move to Internet advertisers, Rupert Murdoch paper Scissors
Media giant News Corporation will reduce the portion of the newspaper business portfolio. The group is owned by Rupert Murdoch pay TV business increase, especially in the areas of Western Europe and India.

James Murdoch, News Corp. Group Head for Europe and Asia, last weekend, said it would remain consistent across lines of business journalism.

Billionaire Rupert Murdoch’s son was admitted through these means to find new revenue. So far, many advertisers in the newspaper moved to the Internet. “Structurally, much more lucrative television and big prospects,” said Murdoch.

News Corp. plans to sell digital versions of the Times to the customer, beginning next year. They also have the Wall Street Journal and Pearson’s Financial Times.

James Harding, editor of the Times newspaper in England, last week also admitted, digital content publishing plan they intend to do starting next spring.

In collaboration with Microsoft
Content from News Corp. plans to show exclusive to Microsoft. According to related sources, Microsoft and News Corp. is doing an intensive preliminary discussions. Still, that does not mean that discussions would bear a deal.

In this case, Microsoft clearly are looking for exclusive content for search engines to fight the greatness Bing Google. News Corp. itself has a lot of media sell high value such as the Wall Street Journal and the Times of London. But it was not easy step for News Corp. to dump Google.

“It is self destruction for News Corp. if delete all content from Google,” said Greg Sterling, an analyst with Sterling Market Intelligence as reported by Bloomberg and quoted on Tuesday (24/11/2009). “The implication, Microsoft probably will compensate for the News Corp..”

Sterling also considered, if an agreement is reached between Microsoft and News Corp., not necessarily in the Bing search volume will rise dramatically. There is also the possibility of discussions with Microsoft this is a strategy to put pressure on News Corp. Google.

Related news discussion, both the Microsoft and News Corp. still declined comment. Meanwhile, Google spokesman Gabriel Sticker, highlighting the Google News service aims to improve traffic publishers and publishers can attract the news when they want it.

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