Business

Marketing Evolution, from the Transaction to Collaboration

Just like other sectors, the world is experiencing the evolution of marketing. “In the 1950s marketing transaction type, 1980 and relationship marketing in 2000 until now marketing collaboration,” said Philip Kotler at Marketing Seminar in Turbelent Times Kempinski Hotel Ballroom in Jakarta, Wednesday (27 / 5).
Marketing transactions that occurred in 1950-an has a feature many [...]